The Clacton Pier management were delighted to welcome the station back and offered their full support. People had been contacting them since Big L 2000, to remark how 'Wonderful' it was to have Big L on the pier. With tourism suffering nationally because of earlier 'foot-and-mouth control' closures of many areas of countryside, the station helped to attract visitors to come and enjoy the seaside.
The studio for Big L 2001 was once again situated at the end of Clacton pier, but this time it was directly adjacent to the Jolly Roger café.